The Power of the Purple Flag

Achieving A Higher Quality of Life For Persons Living With Dementia

Purple Flag Excellence in Dementia Care is an accreditation that signals a commitment to the highest level of care, dignity, and safety for individuals living with dementia.

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Million by 2050

What Is Purple Flag

The Growing Challenge

More than 7 million Americans are living with dementia today, and this number is expected to double by 2050. This growing public health crisis places immense emotional and logistical strain on families and senior care providers alike. Too often, care settings lack the structure, training, or oversight needed to meet the complex needs of individuals with dementia, resulting in inconsistent care and decreased quality of life.

The Purple Flag Solution

Purple Flag Excellence in Dementia Care™ is a trusted accreditation that addresses this urgent need. Created by healthcare and senior living experts, Purple Flag establishes a clear framework for excellence in dementia care. Care providers who earn the Purple Flag designation demonstrate a strong commitment to person-centered care, safety, ongoing staff training, and continuous improvement, providing families peace of mind and setting a new standard in the field. 

The Purple Flag Brand

Recognize Excellence And
Drive Continuous Improvement

Purple Flag Excellence in Dementia Care recognizes communities that deliver elevated, person-centered care to individuals living with dementia. This designation ensures staff are trained to meet the unique needs of residents with cognitive decline, using proven best practices that prioritize dignity, safety, and engagement every step of the way.

Purple Flag Excellence in Hospice Care honors providers that deliver compassionate, individualized end-of-life care with dignity and respect. This accreditation reflects a commitment to comfort, communication, and holistic support for patients and families during life’s most sensitive moments.

Purple Flag Excellence in Assisted Living signifies a community’s dedication to fostering independence while ensuring safety, support, and meaningful daily experiences. This designation highlights providers who go above and beyond in creating vibrant, nurturing environments where residents can truly thrive.

Purple Flag Excellence in Homecare recognizes agencies that deliver high-quality, reliable care in the comfort of one’s own home. From dementia support to daily assistance, this accreditation ensures caregivers are well-trained, compassionate, and committed to helping individuals age in place with dignity and peace of mind.

Families

Purple Flag Offers Person-Centered Memory Care

Families choosing care for their loved ones need assurance that their needs will be met with the highest standards of care and dignity. Purple Flag accreditation provides that trust. It signifies that a provider meets rigorous standards in dementia care, safety, and ongoing staff training. 

By selecting a Purple Flag-accredited provider, families can be confident their loved ones will receive person-centered care, respect, and continuous improvement, giving peace of mind and ensuring the highest quality of life. 

Who We Are

Achieving Purple Flag for Dementia Care™ accreditation means a community has successfully demonstrated excellence in the area of memory care. Download our guide explaining who we are.

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Consumer Guide

Download our Consumer Guide to learn how The Purple Flag For Dementia Care accredited communities set the standard for residents living with Alzheimer’s Disease and other dementias.

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Purple Flag Accredited Organizations

Accreditation from Purple Flag makes care providers stand out, reassuring families that their loved ones will receive the highest standard of care. Seniors and their families are more likely to choose providers with Purple Flag accreditation because it demonstrates a clear commitment to safety, personalized care, and ongoing staff training, ensuring a higher quality of life for individuals living with cognitive decline

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Million Americans Living with Alzheimer's
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Million Caregivers for Dementia Patients
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Billion Spent on Dementia Care Annually
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Million New Dementia Cases Yearly

About Purple Flag

Who Is Purple Flag

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Leadership

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History

Testimonials

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Partners

See how others have benefitted

“We are truly grateful for Purple Flag and specifically for the vision of Christopher Carter and his colleagues who have taken on the monumental task to drive what memory support programs must be and raise the bar for an entire industry."

Tadd Clelland President & CEO, SLR

"As a physician whose patients are all assisted living residents, l find tins accreditation to de an extra lever of reassurance to families that their chosen assisted living has a genuine commitment to the dementia care of their loved ones."

Danielle N. Ramsden, M.D. Ibis Medical Care PLLC

The Purple Flag for Dementia Care Program affirms and honors this kind of interdisciplinary, person-centered effort. What sets the Purple Flag Program apart is its actionable framework for ensuring consistent quality in dementia care.

Ronald Schwartz, MD, FACP, AGSF, CMD Senior Director, Continuum Health Services

Purple Flag News

Accreditation Highlights and Updates

The Greens at Greenwich, a leader in senior living located in Greenwich, Connecticut, held a flag-raising ceremony this week to celebrate its reaccreditation by Purple Flag Excellence in Dementia Care. This distinction highlights the community’s continued commitment to...

Purple Flag Excellence in Dementia Care™ is honored to once again be featured in McKnight’s Senior Living, one of the most prestigious senior living news publications in the country. Purple Flag was recently highlighted for its noteworthy partnership...

(OKLAHOMA CITY, OK June 4, 2025) – Purple Flag Excellence in Dementia Care™, a dementia care accreditation program adopted by senior living communities throughout the Northeast has formed a strategic partnership with the Oklahoma Senior Living Association (OKSLA),...

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