Concord Park Celebrates Purple Flag for Dementia Care™ Accreditation with Flag-Raising Ceremony 

Concord Park Senior Living, a Volunteers of America Massachusetts (VOAMASS) assisted living and memory support community, held a “flag-raising” today to celebrate achieving Purple Flag for Dementia Care™ accreditation. Concord Park is the second community outside CT and fourth Senior Living Residences (SLR) community to become Purple Flag accredited as part of the organization’s system-wide implementation of the program. 

Purple Flag for Dementia Care™ is a collaboration between the Institute for Senior Living Education (ISLE) and the Connecticut Assisted Living Association (CALA). The program’s standards evaluate an organization’s capacity to provide collaborative care in a safe, functional and respectful environment, ensuring high quality care and overall quality of life for residents. As part of the evaluation process, Concord Park had to demonstrate adherence to 60 best practice standards and training outlined by Purple Flag for services provided to individuals with Alzheimer’s and other dementias. Concord Park is now among the 13 Purple Flag communities and counting that have met the standards to elevate care quality for all residents. 

The flag-raising event provided an opportunity for the community’s management, staff, residents, family members and local eldercare professionals to celebrate the milestone achievement. The purple flag will now fly in front of the community as a symbol of excellence in dementia care. 

“We are extremely proud of our team for achieving this honor,” said Natasha Heimrath, Executive Director at Concord Park. “This flag is a symbol of what we do every day, day in and day out, and our promise to provide the best possible care to seniors. Thank you to Purple Flag for this incredible recognition.” “We’re honored to induct Concord Park as the latest Purple Flag-accredited community,” said Christopher Carter, President of the Connecticut Assisted Living Association (CALA). “The hard work they’ve put into providing the highest levels of memory care for their residents is an inspiration for us all.” Read some of the testimonials from our Purple Flag Communities.

Captions for Photos

Photo 1 – Pictured from left to right: Christopher Carter, President of Purple Flag for Dementia Care™, Jamie McWilliam, SLR’s Director of Community Outreach & Sales, Natasha Heimrath, Executive Director of Concord Park, and Charles Gagnon, President & CEO of Volunteers of America Massachusetts (VOA MASS)

Photo 2 – From left to right: Deborah Savoy, Christopher Carter, Sherly Pierre St. Cloud, Afua Mensah, Lisette Louis, Lisette Larkin, Sally Rheinfrank, Natasha Heimrath, Ruchi Shanker, Carmen Luzardo, Jamie McWilliam



Concord Park is a Volunteers of America Massachusetts (VOA MASS) senior community offering Independent Living, Assisted Living and a therapeutic Compass Memory Support Neighborhood® for those with MCI, Alzheimer’s disease and related dementia. Residents enjoy a secure, supportive, enriching lifestyle with gracious accommodations, personalized services, and expansive amenities. The community is managed by Senior Living Residences of Braintree, MA. For more information visit www.ConcordPark.orgor call 978-369-4728.

To learn more about Concord Park and Senior Living Residences and for media inquiries, please contact Pam Maloney at [email protected]


Purple Flag for Dementia Care™ is an accreditation program developed to recognize excellence and drive continuous improvement in the quality of services provided by those who care for individuals living with Alzheimer’s Disease and other dementias. Purple Flag for Dementia Care™ originated through a collaboration between the Institute for Senior Living Education (ISLE) and the Connecticut Assisted Living Association (CALA). Upon approval, providers receive the distinctive purple flag as a symbol that communicates their commitment to leadership in the field of memory care. 

To learn more about Purple Flag and for media inquiries, please contact Christopher Carter at [email protected]


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